Prompt Engineering and Creative Applications with Open-Source and Commercial Generative AI

Learning objectives:

– Explain how generative models work.
– Create and refine text/image/audio prompts.
– Apply structured prompting frameworks.
– Build multimodal workflows.
– Evaluate outputs critically and ethically.
– Develop a reproducible mini‑project.

Learning outcomes:

Participants will be able to:
– Produce multimodal generative outputs.
– Document prompting processes reproducibly.
– Integrate generative AI into academic or creative contexts.
– Present a complete, ethically grounded project.

The course will be self-paced 

Week 1 – Introduction to Generative AI
Week 2 – Foundations of Prompt Engineering
Week 3 – Multimodal Prompting
Week 4 – Final Mini‑Project & Reflection

Juan Enciso Pizarro

Bruno Caldas Vianna

Juan Enciso Pizarro is a physics and technology professor at UPC and an international trainer in AI for education. Specialized in generative AI, prompt engineering, and educational innovation, he designs AI literacy programs and open resources.

Bruno Caldas is a professor at the Centre for Image and Multimedia Technology at UPC (CITM-UPC)- He is researcher and educator in AI and digital learning technologies, contributing expertise in multimodal AI workflows and responsible AI integration across disciplines.

This course offers a practical introduction to open‑source generative AI and prompt engineering. Participants learn how generative models operate, how to design prompts effectively, and how to combine text, image, audio, and video tools to create multimodal workflows. The course emphasizes responsible use, creativity, and reproducible prompting strategies. Students progressively develop a final mini‑project integrating multiple generative AI modalities.

Basic digital skills; interest in AI or creative applications; no coding required.

Certificate of Achievement

– Open‑access introduction to generative AI
– Open prompt engineering guide (text‑to‑image)
– HuggingFace documentation

Laptop with internet access; access to open‑source tools; optional Google Colab/HuggingFace.