A free, flexible program designed for executive and leadership profiles, offering a strategic and practical perspective on artificial intelligence. Through self-paced learning content and live sessions with industry professionals, participants will learn to identify opportunities, make informed decisions, and lead digital transformation initiatives while applying principles of governance, ethics, and regulatory compliance, all supported by the academic excellence of UPF Barcelona School of Management.
Microcredential in AI for Leaders
Training details
Location
UPF BSM Platform
Start Date
02/11/2026
Target Audiance
Senior Management
Teaching language(s)
English; Spanish; or Catalan
Organizing institution
UPF Barcelona School of Management
Delivery mode
Online
Level
Intermediate
Capacity or seats limit
280
Topics / Keywords
Artificial Intelligence · Generative AI · Machine Learning · AI Strategy · AI Leadership · Digital Transformation · Data-Driven Decision Making · AI Innovation · AI Governance · Responsible AI · AI Ethics · Regulatory Compliance · AI Risk Management · Prompt Engineering · AI Business Models · Corporate Innovation · AI Adoption · Organisational Change · AI Sustainability · AI Investment Strategy
What You Will Learn
The objective of this Strategic Artificial Intelligence Training program is to equip senior executives and leaders in both public and private organisations with a critical, practical understanding of artificial intelligence, enabling them to make informed decisions, identify strategic opportunities, and lead AI-driven digital transformation initiatives.
Specific Learning Objectives:
- Objective 1: Provide a strategic understanding of AI’s potential by identifying its implications across different industries and organisational contexts
- Objective 2: Strengthen data-driven decision-making and support the development of AI investment strategies by integrating artificial intelligence into the organisation’s overall business strategy.
- Objective 3: Enable participants to lead digital transformation initiatives by equipping executive teams with the capabilities required to manage AI-driven technological change.
Download the program timeline.
Instructor name(s)
Ana Freire
Senior Lecturer UPF BSM
Senior Lecturer UPF BSM
Vicedean for Social Impact and Academic Innovation
Giulio Toscani Colaiacovo
Senior Lecturer UPF-BSM
Senior Lecturer UPF-BSM
Course Description
Why choose this program?
This program provides executives with practical, rigorous training to understand the impact of artificial intelligence and make better strategic decisions, without requiring prior technical knowledge.
It combines a comprehensive understanding of AI with practical decision-making frameworks covering investment strategies, organisational transformation and risk management, while integrating key aspects of governance, ethics and regulatory compliance throughout the program.
In addition, the program is:
- Free of charge, making high-quality executive education accessible to a broader audience.
- Flexible and self-paced, allowing participants to progress at their own pace while balancing professional commitments.
- Enhanced by live synchronous sessions, where participants can deepen their understanding of the course content and interact directly with industry professionals and subject-matter experts.
- Practice-oriented, providing tools and decision-making frameworks that can be directly applied in both public and private sector organisations.
- Backed by the academic excellence of UPF Barcelona School of Management, an institution committed to excellence, innovation and social impact.
This program is designed to help participants move from understanding artificial intelligence to implementing it strategically and responsibly within their organisations.
Certificate/badge details